• Understanding Customer 360 degree view
  • Monitoring company related news, topics on broadcast media, news papers is a difficult
  • Challenging to gather sentiments on brand value
  • Identifying market segments
  • Understanding industry trends
  • Capturing latest news on opportunities
  • Good customer experiences translate into more loyal customers – and more revenue. Rather than simply increasing loyalty rewards, use of analytics as a way to better understands consumer behaviour. As a result, he determined what customers really wanted. Analytics to promote cross-channel behaviours enhance customer service and improve retention.
  • Targeting Marketing optimizes market spending
  • Drive loyalty programs and customer marketing decisions.
  • Bolster loyalty across multiple channels.
  • Develop customer experiences that promote brand affinity.